What's New | January 2024

January is always a funny month when it comes to work.

You simultaneoulsy feel that you're flat out at work, whilst having the sense you've achieved very little.

I suspect this mixture of confusing thoughts comes from trying to throw youself in both feet first to kick start your year with vigour. But in reality we get pulled in different directions and progress can be slow, but assured becuase this is a new year and nothing like last year... hopefully.

To get you started on the right foot and provide you with some focus, here are a couple of articles I've written on subjects which will likely feature in the next 12 months.

📌 Leveraging Long-Form Content on TikTok

Long-form content is coming to TikTok - actually it's been around for a while, except not everyone uses it - yet.

In this article we have asked the questions:

Why Does TikTok even matter? (Hint: over 1 billion active users)

Why Long-Form Content?

1. Increased Engagement

2. Storytelling Opportunities

3. Showcase Products/Services in Detail

And what are some Actionable Insights for Crafting Long-Form Content?

Read the full article here or click the image below.

📌 Picking the Right Marketing Channels for Your Business

Explore effective strategies to select the ideal marketing channels for your business.

Undrstand why knowing your audience is essential through audience analysis, channel evaluation, and aligning tactics with goals to enhance your marketing impact.

Read the full article here or click the image below.

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